TOOLFEST DAY ONE

6 SEP 2019

UNDERSTAND

ToolFest_create

CREATE

ToolFest_manage

MANAGE

ToolFest_explore

EXPLORE

ToolFest_play

PLAY

ToolFest_digitize

DIGITIZE

9:00

Open Doors

9:30

Official Welcome

9:45

Keynote: Rowan Conway (Royal Society of Arts, London) – How to be a System Entrepreneur

10:15

Workshop Introduction of the Day

Workshops

10:30

Workshops

Go on safari through the UX research jungle #UserResearch

Vivien Melcher, Alice Ruddigkeit

USEEDS

Interaction Design Kit: Wie narrative, heldenhafte Erlebnisse entstehen #Storytelling

Enes Ünal

Candylabs

Create Teams and Unlock Their Innovative Potential
#TeamDynamics

A. Sposato, C. Hähnchen

SAP AppHaus

H2 track your decisions when developing your prototype #Prototyping

David Schrade, Janina Mainka

The Morph Company

Method in Madness: A Methodology for Radical Creativity #IdeaDevelopment

Chris Rock, Florian Plank

Dunning, Kruger and Assocsiates

Tools for navigating through innovation and implementation #Innovation

Martin Lehmann, Michael Schiele

Turbine Kreuzberg

12:30

Lunch Break

Workshops

13:30

Workshops

How Human Drives Help to Create Consistent Personas #Persona

Cornelia Kirschke

ID37 Company

Product wheel - shape your product #Strategic Design

Katina Sostmann, Jacquelin Kurze

Aperto, IBM Company

ScrumCardGame - Simple and Realistic Scrum Simulation for Everyone #Agile

Timofey Yevgrashyn

AgileLab.com

Flow-Working: The Art of High-Focus, Effortless Workdays #Productivity

Dr. Antoine Larchez

Productivity Day

How to Utilize Lateral Thinking to Boost Ideation Outcome #Ideation

Daniel Szabó de Bucs

Innovation Consultant & Coach

Key Aspects of Effective Voice User Interface Design #VUI

Manja Baudis, Laura Grimm

Die Lautmaler

15:30

Coffee break

 Talks

16:00

Talks

Why are they laughing at us? Reality check for innovation methods and their survival in the business world

Mito Mihelič

Viessmann Group

Design as a Form of Communication #DesignTheory

Pascal Heynol

Strategic Designer

Building Solutions that impact the biggest challenges of our time #ImpactInnovation

Leon Reiner

Impact Hub Berlin

This slot will be unveiled within the next days

17:00

Wrap-up Day 1

20:00

Networking Dinner hosted by Signavio, U-bahn Wittenbergpatz

TOOLFEST DAY TWO

7 SEP 2019

UNDERSTAND

ToolFest_create

CREATE

ToolFest_manage

MANAGE

ToolFest_explore

EXPLORE

ToolFest_play

PLAY

ToolFest_digitize

DIGITIZE

9:30

Open Doors

10:00

Official Welcome & Warmup

10:15

Keynote: Sami Niemelä (Nordkapp) – Embracing Complexity

10:45

Workshop Introduction of the Day

Workshops

11:00

Workshops

Hacking User Research: tips to kick ass at digital #Ethnography

Adam B. Cochrane

Zalando Studio

Visualizing Complex Services from a Customer Perspective #ServiceDesign

Jesse Grimes

Kolmiot

The Tricky Art of Managing Stakeholders

Manuel Großmann

Fuxblau

Critical Thinking Cards: A Method to Break out of Mental Boxes #CriticalThinking

Frederik Görtelmeyer

Boston Consulting Group

Prototyping is not a crime! Advanced workflows incl. #Animation and #Voice in Adobe XD

Clive K. Lavery

Adobe

This slot will be unveiled within the next days

13:00

Lunch Break

Workshops

14:00

Workshops

6 strategies for action planning with your #Customer Journey Map

Olga Schneider, Yana Sanko

UXPressia

Value Augmentation - A Framework for Value-Centered Strategy & Innovation
#BusinessStrategy

Tino Klähne, Nina Klementz

Lufthansa Innovation Hub

Developing Ideas in Short Time frames #Design Sprints

Stefan Latt

Innovation Consultant

How to foster sustainability through design #Sustainability

Marie Wutzler

Universität Potsdam

This slot will be unveiled within the next days

Mastering the Journey of Successful #ProductMgmt

Friederike Möller & Tassilo Boßmann

Innovation Consultant / Stockmeier

16:00

Coffee break

16:30

Keynote: Clive K. Lavery (Adobe) – A fool with a tool is still a fool

17:00

Wrap-up Day 2

Send email

Please contact us, if you have any questions.

contact@toolfest.de

Attend The Toolfest

Our mission is to equip professionals with innovative tools and methods that they can apply in their everyday work successfully.

David SchradeInnovation Consultant

Workshop description

The number one reason why startups fail is that they create a product that the market just doesn’t want. Nowadays we know that taking the customer’s perspective into account from day one, is essential to create successful business ideas. However, user insights are not the only source of inspiration to generate new opportunities. This workshop will provide you with methods and tools that enable you to craft new ideas that are desirable AND viable by leveraging not only userbut also in-depth market insights.

Get Your Ticket

Jesse Grimes

Co-founder @Kolmiot, Global Service Design Network

The ‚Service Ecosystem‘: Visualizing Complex Services from a Customer Perspective

Workshop description coming soon…

About:

Jesse Grimes (kolmiot.com) is an internationally-recognized thought leader in the field of service design, Editor-in-Chief of the service design journal ‚Touchpoint‘ and Senior Vice President of the Service Design Network. Jesse has eleven years’ experience as a service designer and has worked since 1998 as a customer experience design strategist and consultant in London, Düsseldorf, Sydney and is now based in Amsterdam. 

His clients include a wide range of international brands, including ING, ABN AMRO, Rabobank, Philips, Optus, Vodafone, Orange and AkzoNobel, as well as the Dutch government and several Dutch startups. He has specific expertise in service design for the financial sector and fintechs, on innovation projects, as well as a coach, trainer and workshop facilitator. He is an accredited “Service Design Master Trainer”.

As an independent service designer, Jesse works with both established organizations and startups and accelerators, providing both project support as well as coaching and mentoring.

Jesse regularly organizes and speaks at national and international events for the service design community, and contributes to the development of the service design discipline through his writing and interviews. He represented the global service design community at the 2017 World Design Summit and 2019 Design Declaration Summit, and has established partnerships between the SDN and other international design organizations to elevate the role and recognition of design – and service design – world-wide.

Jesse Grimes

Co-founder @Kolmiot, Global Service Design Network

The Tricky Art of Managing Stakeholders

The success of complex projects does not simply rely on ideas with potential for success. Equally important are the people involved – the stakeholders. The workshop focuses on strategies, small hacks and tools that help to manage the difficult world of people with various interests, relationships and emotions. 

In the workshop we will discuss different approaches of how to handle different stakeholder situations and experiment with different tools to manage stakeholders.

Manuel Großmann

Co-Founder
@ Fuxblau

Make the whole greater than the sum of its parts: Create teams and unlock their innovative potential with SPECTRUM

The 2 hour workshop will be a very condensed version of the original full day format. We split the participants into 2 groups with 1 facilitator each.

The focus will be on the actual methods and tools within the Spectrum process rather than on actual results. The participants will be led through the entire process with all of its parts. However, we will prepare certain results along the way which help to understand the Spectrum journey and speed it up at the same time.

Alessandro Sposato

Senior Strategic Design Consultant @SAP AppHaus

Christian Hänchen

Design Thinker 
@SAP AppHaus

How to track your decisions when developing your prototype

Workshop description coming soon …

David Schrade

Co-Founder
@ The Morph Company

Janina Mainka

Co-Founder
@ The Morph Company

David Schrade

Co-Founder
@ The Morph Company

About:

Speaker details coming soon …

Janina Mainka

Co-Founder
@ The Morph Company

About:

Speaker details coming soon …

WELCOME TO THE JUNGLE – Go on safari through the UX research jungle 

Usability tests, surveys, card sorting, focus groups, or shadowing… If you work in product and user research is still uncharted territory to you, you should come and join our safari! 

To many, user research can appear like a scary deep forest. But step by step, we will walk you through the most important decisions to make and help you overcome guesswork when building products and services. Which method is the best to answer your questions? When is it worth to walk the extra mile? 

After we have learned how to pick the right method from the right tree, we will cook up a research plan and look into the crafting interview guides and asking the right questions.

How do we contain a “blabbermouth”? How can we win the trust of the “close-lipped” user type? And what special measures do we need to take with more “challenging” populations like children, the elderly or disabled people? The answers for that often involve challenges in recruiting and methodological limitations.

Goal of the workshop is a better understanding of the steps to take and measures to prepare before your next trip to the research jungle

Vivien Melcher

Practice Lead Experience Research @ USEEDS

Alice Ruddigkeit

Experience Researcher
@ USEEDS

Vivien Melcher

Practice Lead Experience Research @ USEEDS

About:

Speaker details coming soon …

Alice Ruddigkeit

Experience Researcher
@ USEEDS

About:

Speaker details coming soon …

Alessandro Sposato

Senior Strategic Design Consultant @SAP AppHaus

About:

Alessandro is a communication designer, with a strong background in visual and graphic design. He shifted to the digital world several years ago and joined SAP in 2013. Today, he works at the SAP AppHaus Berlin, running award winning projects for SAP customers. Currently he drives participatory workshops about innovation culture with focus on innovative teams and creative spaces.

Christian Hänchen

Design Thinker 
@SAP AppHaus

About:

Chris is an organizational psychologist, workshop moderator and Design Thinking coach. He works at the SAP AppHaus Berlin and teaches as a visiting lecturer at the HMKW Berlin. For several years his private and professional interest lies in the areas of team building, meditation, and personality development, which he explores through psychological and philosophical perspectives.

Cornelia Kirschke

Co-Founder @ ID37 Company

About:

Cornelia Kirschke is co-founder and managing partner of ID37 Company (https://www.id37.io). ID37 is an empirically based personality assessment system that uses 16 life motives in generating precise personality profiles.  

Cornelia has comprehensive know-how in marketing and is an expert creating clarity through communication. With a degree in business engineering, she has worked at corporations such as Telekom, Vodafone, Deutsche Post and Deutsche Bahn, latter she advised on the implementation of strategic innovation projects. Well-versed in the application of design thinking, design sprints and agile management, Cornelia’s marketing expertise has always benefited from her deep knowledge of motivation and behavioral psychology.

Learn how human drives help to create consistent personas

In coaching, coaches are usually getting quicker to the core of the personality if a personality assessment is applied at the beginning of the coaching process. A personality profile helps to recognize and better understand recurring patterns of behavior. What serves as a sound basis for coaching can also be an excellent basis for developing personas in design thinking. The more authentic personas are described in their personality structure, the better the behavioral prognosis – and the more successful the innovations and offerings.

Participants of the workshop will get to know the model of 16 life motives and become familiar with personality profiles. 16 life motives are personality characteristics that determine the thinking, feeling and acting of humans. The model can be used to realistically create fictional persons and can be easily integrated into the design thinking practice.

Cornelia Kirschke

Co-Founder @ ID37 Company

Martin Lehmann

Consultant & Coach
@ Turbine Kreuzberg

About:

Martin Lehmann works at digital agency Turbine Kreuzberg as an agile coach and senior consultant. He supports customers and development teams in finding and implementing the best solutions for business challenges. As a consultant he plans and moderates processes related to digital innovations and integration into existing structures. He has many years of experience as a software architect, agile coach and trainer for startups, agencies and large companies.

Michael Schiele

ScrumMaster & Project Lead @Turbine Kreuzberg

About:

Michael Schiele works at digital agency Turbine Kreuzberg as an agile coach and also as a project lead. He cares for project health, customer wishes and guides development teams through agile transformation. As a systemic coach he provides methods for balancing teams and for personal growth in project teams. He has many years of experience in managing digital projects and implementing agile processes.

Timofey Yevgrashyn

Partner @AgileLAB.com

About:

Agile Coach and Management Consultant for the companies change with Agile / Lean methods and mindset.

My personal experience in the IT industry starts back in 1998, from which more than 12 years I had been managing effective software teams and most of the time with Agile methods. Over the last 10 years, I am sharing the knowledge and experience as a Trainer, Agile Coach, and Consultant.

About myself, you could read in details here: https://scrumcardgame.com/about-author/

 

Scrum Card Game – simple and realistic Scrum simulation for everyone

The simulation lets players experience work in Scrum sprints and brings to discussion many questions and topics that happen in real life while working in a Scrum team. This experience facilitates learning and makes participants prepared for the real use of Scrum.“I’m the author and here is the web-site about my simulation https://scrumcardgame.com/

Timofey Yevgrashyn

Partner @AgileLAB.com

Interaction Design Kit – How to create narrative, heroic experiences

Manchmal muss die UX einer Anwendung eben wie eine mitreißende Geschichte sein: Betrachten wir den Benutzer als den aufstrebenden Helden eines brillianten Blockbusters. Stellen wir uns vor, wie er unter Verwendung unserer Anwendung eine epische Reise und einen meisterhaften Spannungsbogen erlebt. Lassen wir ihn einen glorreichen Sieg erringen und belohnen ihn mit einer nachhaltigen Lösung seines Problems.

Etablierte Regeln aus dem Bereich Storytelling sollten bei der Gestaltung interaktiver Anwendungen ebenfalls beachtet werden. Der Intro-Vortrag gewährt zunächst theoretische Einblicke, inwiefern durch Storytelling-Elemente tragfähige Beziehungen zwischen Mensch und Produkt gestaltet werden können. Im praktischen Teil versetzen wir den Benutzer durch den gezielten Einsatz von Erzählpraktiken zur zentralen Figur einer Geschichte, damit er eine heldenhafte Entwicklung durchläuft.“

Enes Ünal

Head of Experience Design @ Candylabs 

Enes Ünal

Head of Experience Design @ Candylabs 

About:

Enes Ünal verantwortet als Head of Experience Design die Bereiche Konzeption und Gestaltung bei Candylabs und unterstützt Start-ups, Mittelstand sowie Corporates bei der digitalen Produktentwicklung. Zuvor studierte er Interactive Media Design (B.A.) und Leadership in the Creative Industries (M.A.) an der Hochschule Darmstadt, wo er heute als Dozent tätig ist. Zudem ist Ünal Initiator und Co-Host der internationalen Interaction Design Association (IxDA) für den Chapter Frankfurt.

Serious Creativity

Design Thinking teaches us to „defer judgement”! That’s easier said than done since the human brain constantly judges our perceptions. So how do we train our brains to change from „judgement” to „movement”?

In this workshop we will shortly discuss some theory of creativity and talk about basic functions of the human brain. What has creativity in common with humor? Later on we will dive into some lateral thinking techniques as introduced by Edward De Bono, leading authority in the field of creative thinking. In hands-on activities we will practice random inputs, provocations and filament techniques. These techniques can be used to produce new ideas in group ideation sessions but also to tease our brains when we sit alone and wait for inspiration!

Daniel Szabó de Bucs

Innovation Consultant
& Coach

Daniel Szabó de Bucs

Innovation Consultant & Coach

About:

Daniel startet his professional career as a visual artist during the wild 90ies in Berlin. Later he studied Humanities in Berlin and Taiwan and worked for international organizations as a lecturer and project manager. For ten years he held the position of a Quality Manager for Goethe-Institut e.V., mainly responsible for innovation and change. During these years he gained broad experience in the Not-for-profit sector and dealing with governmental institutions. He did a second degree in Innovation- and Change-management and was certified as Assessor for Business Excellence within the EFQM-Framework. Today he works as a freelance change consultant and teaches innovation skills and creativity also in transcultural contexts. He loves music and decent olive oil.

A Project Management Game: Tools for navigating through innovation and implementation

This workshop is all about the big picture of innovation and implementation in digital projects. We take a playful look (think boardgame and cards) at the tools that help us master the job. From idea phase to customer feedback, requirements engineering, stakeholder interests, agile project management and even a touch of team coaching. Based on experiences from real world projects, we put the tools in a meaningful order and, for a bit of extra fun, elegantly react to unexpected events.

Martin Lehmann

Consultant & Coach
@ Turbine Kreuzberg

Michael Schiele

ScrumMaster & Project Lead @Turbine Kreuzberg

Manuel Großmann

Co-Founder
@Fuxblau

About:

Manuel Großmann is a Service Designer and Co-Founder of Fuxblau. He facilitates innovation processes in organisations by translating user needs into business models. Manuel is passionate about the early stages of service innovations – especially in the mobility and healthcare sector. Here, he helps clients to define their vision and create first tangible prototypes out of that. 

Manuel has worked in service design since 2009. In 2011 he co-founded the knowledge sharing community Service Design Berlin and has organised an international conference – the Service Experience Camp – for several years.

8 strategies for action planning with your Customer Journey Map

In this workshop participants will be able to learn and apply 8 different strategies for ideas generation and action planning based on Customer Journey Map. Workshop design assumes that participants will have general understanding of CJM as tool or some experience building CJM before. 

Yana Sanko

Lead Consultant @ UXPressia

Olga Schneider

UX Consultant @ UXPressia

Flow-Working: The Art of High-Focus, Effortless Workdays

The ability to focus and be effective has never been harder. We lose 50-70% of our time at work. Work is often a source of stress. We often end the day tired, or with an over active mind.



But what if we have been working the wrong way? 

Flow is our optimal state of deep-focus and wellbeing, in which our brain performs 2x to 5x better than ordinarily, according to McKinsey research.
 

How do we enter Flowstates at work – and experience this sense of effortless productivity, fluidity and creativity? 
How do we produce our best work systematically?  
How do we overcome overload, procrastination, pressure? 
How do we create more energizing workdays, everyday? 


In this workshop you will learn about a unique new paradigm to enter Flowstates at work. 
You will also practice deepening your sense of purpose.
The workshops will be punctuated with some energizing breaks

Antoine Larchez

Founder @
Productivity Day

Antoine Larchez

Founder
@ Productivity Day

About:

Dr. Antoine Larchez has led more than 150 Productivity Days and retreats, where professionals get focused work done and learn neuroscience-based tools for deeper focus, wellbeing and energy – at work and in private life. He founded of Productivity Day after working in multinational consulting companies, research, startups and venture capital – in Europe, USA and Australia.

Sami Niemelä

Founding Partner
@Nordkapp

About:

Sami is a design leader working at the intersection of systems, foresight, and design. In his daily work, he helps teams, products, and companies to become more resilient by making the right choices about their futures and business, and build teams, capabilities and organizations to support this in quest long term.

During over 20 years in the industry, he has worked on several continents, earning himself international patents, numerous awards and has built into exits to the largest companies in the world. He has organized and spoken in at numerous industry events ranging from sold out 1400 strong conferences to local meet-ups to being invited to speak at UX London and Google in San Francisco, most recently about The Actionable Futures Toolkit, a framework for making sense of the complex future ahead.

Currently, he is one of the founders and the creative director at Nordkapp, an advanced design firm based in Helsinki and Amsterdam. He is also an exhibited artist exploring the combination of humans, rapid manufacturing and generative networks and machine learning.

Embracing Complexity

The world is an increasingly chaotic, messy and complex place. As the climate crisis looms above our heads, technologic dystopias run amok in our minds. For design and designers, this is an opportunity that quite literally can’t be missed. By embracing complexity through new materials such as futures, systems thinking, organizational design and developing capabilities we can have the impact the world needs right now. 

In this talk, I will talk about stories, rituals and anticipatory systems that make this possible. I believe we’re yet to unleash the true vision of the internet but in order to do so, the inevitability of technology requires a counterforce that is design – understanding humans, responsible experimentation and ethics all boiled into one. I will share tools and ideas we use such as the Actionable Futures Toolkit that will get you started on aligning and rallying a group of human beings around a unified cause — and a purpose. 

Sami Niemläe

Founding Partner
@Nordkapp

Pascal Heynol

Strategic & UX Designer, Consultant

About:

Speaker details coming soon…

Design as a Form of Communication

When’s the last time you saw some quirky looking furniture and people called it a designer piece? Or an impractical piece of kitchenware? An uncomfortable couch? Oftentimes, the general public has no perception of what the job of design actually is. That’s unfortunate, but OK. What’s worse is that many in our own industry don’t understand what their core job is. Overly specific job titles and niche tasks are only amplifying that problem. No matter what kind of designer you are, the relevant approach and core skill set should always be the same. It’s just the mastery of a domain, a set of techniques and constraints, that differ. That core skill is communication. Sure, there are many other aspects that are relevant in design. Design should sell. Design should beautify. But above all, design is the intentional transfer of a message, through a certain medium, to a specified audience. Knowing this, and the basics of communication theory, is key to good design. It’s the foundation of what we know as human centered design. If it’s not clear what you’re trying to say you’re just making art.

Let’s look at the premise of communication for design and what this means for your day-to-day as a designer. We’ll explore how you can use this knowledge to your advantage throughout various stages of the design process. A simple framework is all you need to set your designs up for success.

Pascal Heynol

Strategic & UX Designer, Consultant

Hacking User Research: tips and tricks for digital ethnography

Research is hard! It’s a big challenge to find the right balance between cost, time and depth of knowledge that will lead you and your team to a successful outcome and that’s keeps all your stakeholders happy. I will  explore different tools, workspaces, and processes that help bring some order to ethnographical research. Using technology to cut through the mundane tasks and focus on the important things. You will partake in hands on learning by working through a case study example and building a digital cultural probe.

Adam B. Cochrane

Senior Product Designer
@ Zalando Studio

Adam B. Cochrane

Senior Product Designer
@ Zalando Studio

About:

Adam works as a Product Designer at Zalando SE. Prior to joining the team, his career saw him work with all types of people – from Indigenous Australians to corporate Austrians. He has had the privilege to work around the world with diverse teams solving complicated problems, while always fostering the creation of delightful, simple, and fun encounters.

Yana Sanko

Lead Consultant @ UXPressia

About:

An experienced researcher with a background in anthropology, business strategy and organizational design, co-founder of UX Connect community in Minsk. As an UXPressia Consultant, Yana with the team drives complex transformational projects that help companies to become more humane and innovate with people in mind.

Being a strong believer in cross-disciplinary approach, Yana is actively collaborating with local community activists, academia experts and NGO’s helping them in applying Human-Centered Design toolkit within various projects. Together with Minsk Urban Platform co-authored City as an Experience Urban School for young architects and urban activists.

Olga Schneider

UX Consultant @ UXPressia

About:

As an UXPressia consultant, Olga with her team helps companies implement the Human-Centered Design approach, assess product ideas and design elegant user-focused solutions that add value to the business and its customers.

Mtech of Human Factors & Ergonomics with over 7 years experience in the software development area, Olga remains a hands-on UX and business analysis practitioner with more than 60 projects in the background with some of the world’s top brands including Intel, AMD, Disney, Coca-Cola, Epson, and Nike.

Method in Madness: A Methodology for Radical Creativity

The main concept is that all of our learned lessons, best practices, and designed processes can teach us a lot about how to deliver a well understood concept, but there are two problems with that.

For one, we rely on that concept to simply appear spontaneously in our imaginations. Well, okay, it happens sometimes and anyway there’s no shortage of ideas, right? But we believe that there is much to be said for the nature of an idea we want to pursue and how we can generate them reliably instead of waiting around for inspiration. Creativity has a methodology.

What qualifies an idea as mature enough for it to graduate to development? How can we critically examine ideas at their earliest stages? How can we seed a core concept and facilitate its maturation? The best of new ideas are often the most challenging to understand so how should they be articulated within a team or company? These are the kinds of questions we’ve attempted to answer and we’ve put our answers to action in procedures that structure the creative process such that even the least creative person can get results.

In fact, we do not believe in „uncreative people.“ We believe creativity is learned and can be taught. None of us are more naturally creative than we are naturally able to ride a bike.

One of the principles of creativity is that it occurs when we connect seemingly disparate ideas. Indeed, that is how I came up with the Creative Sprint. Our approach is based on well understood principles from fields as far apart as psychology, linguistics, Artificial Creativity, film theory, and improv comedy. We expect the procedure to most valuable in large companies where resources can easily go to an understood concept, but genuine innovation is often hard to come by.

Florian Plank

Managing Director @ Dunning, Kruger & Associates

Chris Rock

Senior Software Engineer @ Dunning, Kruger & Associates

Florian Plank

Managing Director @ Dunning, Kruger & Associates

About:

Speaker details coming soon …

Chris Rock

Senior Software Engineer @ Dunning, Kruger & Associates

About:

Speaker details coming soon …

Mito Mihelič​

Head of Design Thinking @ Viessmann Group

About:

Speaker details coming soon…

Clive K. Lavery

Strategic Development for AdobeXD @ Adobe

About:

Clive is a passionate UX Person, Full-Stack Human Being and proud member of the Strategic Development Team for Adobe XD at Adobe. 

 

With over 10 years of experience helping leading digital agencies and in-house teams to make their users and clients happy, he is an active member of the European UX scene where he has co-organized the leading  topical BarCamp, UXcamp Europe, revived the local UX Book Club and mentored students for Career Foundry. 

 

Based in Berlin, Clive is currently exploring the impact of Voice, Conversational and Sound Design on UX and thinking a lot about how to use his skills for Social Good rather than merely  solving first world problems and making rich companies richer. 

As the son of a German mother and an English father, he is also very good at being annoyingly pedantic while drinking large amounts of tea. 

Value Augmentation – A framework for value-centered design, strategy & innovation. 

Business Model Innovation meets Strategic Design: Learn how to create value-centered businesses starting with value-audits, the analysis of dominant value logics up to the development and management of value-centered strategies. In this workshop, we introduce a framework that makes Value Propositions tangible & quantifiable in order to create value-based strategies.

The approach takes Bains’ “Elements of Value” Framework, integrates it with the Business Model & Value Proposition Canvas and then applies strategic approaches like “Blue Ocean Strategy” or Porter’s „Generic Strategies”. From self-assessment over competitor analysis to strategy and decision making – This framework helps to level up your value proposition game.

Tino Klähne

Head of Strategic Design @ Lufthansa Innovation Hub

Nina Klementz

Junior Strategic Designer @ Lufthansa Innovation Hub

Tino Klähne

Head of Strategic Design @ Lufthansa Innovation Hub

About:

A seasoned Design Strategist with a background in Industrial Design – Tino has designed products & services for renowned brands (Samsung, Siemens, Braun, Huawei, etc) across all industries. After completing his Executive MBA, specializing in Innovation & Business Creation, Tino joined the Lufthansa Innovation Hub in Berlin to develop and lead its Strategic Design practice. As the conceptional nucleus & methodical backbone of the Lufthansa Innovation Hub “Strategic Design” functions as the nexus of all teams & disciplines. It fuels the creation of digital ventures in the travel & mobility context by fusing traveler insights with entrepreneurial momentum, business strategy and emerging technologies to create and capture value.

Nina Klementz

Junior Strategic Designer @ Lufthansa Innovation Hub

About:

Nina is Junior Strategic Designer at the Lufthansa Innovation Hub and supports the different departments by designing new frameworks to maximize efficiency, and creates workshops to transfer expertise from the Berlin team to the headquarters in Frankfurt. As the conceptional nucleus & methodical backbone of the Lufthansa Innovation Hub “Strategic Design” functions as the nexus of all teams & disciplines. It fuels the creation of digital ventures in the travel & mobility context by fusing traveler insights with entrepreneurial momentum, business strategy and emerging technologies to create and capture value.

How to be a System Entrepreneur

Keynote details coming soon…

Rowan Conway

Director of Innovation 
@ The Royal Society of Arts

Why are they laughing at us?! – Reality check for innovation methods and their survival in the business world

Talk details coming soon…

Mito Mihelič​

Head of Design Thinking @ Viessmann Group

A fool with a tool is still a fool

As digital designers, we are constantly being told that we have the power to change the world. We tend to see ourselves as creative problem solvers with a plethora of tools and methods to disrupt and innovate. 

And we like to repeat these mantras to ourselves in our bubble of tech meet-ups, design conferences or self-centred rants on Social Media. 

But how many of us actually use our alleged creative powers and tools for something more than making rich companies richer, selling more stuff online or solving some other first world problem? 

Could it be that we are actually creating more problems than we are solving for a majority of people that are not as digitally enabled or privileged as us? 

In his role as a self-hating, humanist hipster, Clive will discuss: 

– Ethical considerations everyone in tech should think about 

– Ways to use our design powers for social impact 

– Learnings from his own efforts to win some karma points 

– Why now is the best time to move (back) from hipster-centric to human-centered design

Clive K. Lavery

Strategic Development for AdobeXD @ Adobe

Rowan Conway

Director of Innovation @The Royal Society of Arts

About:

Rowan Conway is the Director of Innovation and Development at the RSA. With the intention of focusing the RSA’s research on real world impact, Rowan is driving the focus of the RSA’s work on the emerging model of change “Think Like a System, Act Like an Entrepreneur”. Rowan ensures that the RSA is undertaking rigorous, profile raising and influential research and innovation projects and she has been instrumental in the set up of the RSA Lab, an experimental space that uses design methods to explore, prototype and test research insights and policy ideas. She has 20 years’ experience in research, innovation and engagement with communities, businesses and government bodies. She has led a wide range of research and engagement programmes that include: enquiry by design processes for urban design, asset based community development, social enterprise development and impact planning, cross sector partnership working, mental health service design, and environmental sustainability research.

Collaborative and cross-disciplinary by nature, she specialises in participatory action research and has worked with local authorities, NGOs, academic partners, NHS Trusts, corporate businesses and social enterprises, as well as a wide range of central government departments. Originally a business journalist and editor, Rowan became an engagement specialist in 2005, with a specific focus on community involvement and participation. Between 2006 and 2011, Rowan designed and oversaw community engagement for London 2012, working with the host boroughs and the Mayor of London in the planning process for the Olympic Park in London. She holds an MSc in Responsibility and Business Practice from the University of Bath.