Speakers

Marianne Guillen

Head of Design Fundamentals at Zalando

Prof. Alejandro Lecuna

Professor for Innovation and Design at HTW Berlin

Franziska Scheinhardt

Franziska is an innovation enthusiast, people person and curious mind based in her home town Berlin. Before she joined BCG Digital Ventures as Senior Strategic Designer, she has worked for several startups as well as innovation units of corporates like ImmobilienScout24 or Axel Springer. Franziska is passionate about social innovations and startups. That is why, she has been also a contributor to the Education Innovation Lab over the past years.

Rodrigo Luna Orozco

Trend & Technology Scout at Volkswagen AG

Stefanie Gerken

Manager of Advanced Track at HPI School of Design Thinking

Nadim Choucair

Manager of Ecosystem Partnerships at Etventure

Lana Criggs

Senior Product Designer
at Zalando Studio

Holger Eggert

Freelance Strategic and UX Designer, Google Head-Mentor

Lukas Stadelmann

Co-Founder of RETHINK Innovation & Lecturer at Uni St. Gallen

Stephan Matzdorf

Co-Founder of RETHINK Innovation

Judith Kühne

Head of Smart Quality Lab Volkswagen AG

Prof. Carl Frech

Partner at Fuenfwerken Design AG / 5WX new ventures GmbH

Selina Mayer

Program Manager at
HPI Academy

Beverly Jiang

Educational Designer at Red Onion

Caroline Merz

Program Manager at
HPI Academy

Hannah Weiser

Service Designer at SI Labs GmbH

Audrey Liehn

Service Designer at SI Labs GmbH

Lutz Haase

Senior Innovation Consultant & Angel Investor

Miriam Soltwedel

Co-Founder of openmjnd & Senior Innovation Consultant

Jule Schröder

Founder of Kitchen on the Run & Innovation Coach

Bar Schwartz

Head of Engineering
Excellence at Signavio

Beatrice Rachello

Visual and Service Designer at Futurice

Ivan Ayala

UX/UI Designer at Futurice

Johannes Marx

Founder at Burning Friends Records & Design Thinking Coach

Gosia Moszyk

Co-Founder of
EduHeroes Club

Annemieke Frank

Co-Founder of
EduHeroes Club

Frederik Görtelmeyer

Co-Founder of Rohpost & Design Thinking Coach

Stefan Latt

Innovation Consultant & Strategic Designer

Galina Emelina

Co-Founder
of Yoga Thinking

Lisa Günther

Co-Founder of
Yoga Thinking

Blake Farha

Improv Workshop Leader at Henri & Blake

Henri Parmentier

Improv Workshop Leader at Henri & Blake

Friederike Möller

Innovation Consultant & Facilitator Agile Methods

Katharina Birg

Game Designer & Design Thinking Facilitator Freelance

Tassilo Boßmann

Product Manager at UTUM Digital Product School

Send email

Please contact us, if you have any questions.

contact@toolfest.de

Attend The Toolfest

Our mission is to equip professionals with innovative tools and methods that they can apply in their everyday work successfully.

David SchradeInnovation Consultant

Workshop description

The number one reason why startups fail is that they create a product that the market just doesn’t want. Nowadays we know that taking the customer’s perspective into account from day one, is essential to create successful business ideas. However, user insights are not the only source of inspiration to generate new opportunities. This workshop will provide you with methods and tools that enable you to craft new ideas that are desirable AND viable by leveraging not only userbut also in-depth market insights.

Get Your Ticket
The ‚Service Ecosystem‘: Visualizing Complex Services from a Customer Perspective

„Jesse Grimes (kolmiot.com) is an internationally-recognized thought leader in the field of service design, Editor-in-Chief of the service design journal ‚Touchpoint‘ and Senior Vice President of the Service Design Network. Jesse has eleven years’ experience as a service designer and has worked since 1998 as a customer experience design strategist and consultant in London, Düsseldorf, Sydney and is now based in Amsterdam. 

His clients include a wide range of international brands, including ING, ABN AMRO, Rabobank, Philips, Optus, Vodafone, Orange and AkzoNobel, as well as the Dutch government and several Dutch startups. He has specific expertise in service design for the financial sector and fintechs, on innovation projects, as well as a coach, trainer and workshop facilitator. He is an accredited “Service Design Master Trainer”.

Rowan Conway

Director of Innovation @The Royal Society of Arts

Rowan Conway

Director of Innovation @The Royal Society of Arts

Jesse Grimes

Co-founder @Kolmiot, Global Service Design Network

About:

Jesse Grimes (kolmiot.com) is an internationally-recognized thought leader in the field of service design, Editor-in-Chief of the service design journal ‚Touchpoint‘ and Senior Vice President of the Service Design Network. Jesse has eleven years’ experience as a service designer and has worked since 1998 as a customer experience design strategist and consultant in London, Düsseldorf, Sydney and is now based in Amsterdam. 

His clients include a wide range of international brands, including ING, ABN AMRO, Rabobank, Philips, Optus, Vodafone, Orange and AkzoNobel, as well as the Dutch government and several Dutch startups. He has specific expertise in service design for the financial sector and fintechs, on innovation projects, as well as a coach, trainer and workshop facilitator. He is an accredited “Service Design Master Trainer.

Rowan Conway

Director of Innovation @The Royal Society of Arts

About:

Rowan Conway is the Director of Innovation and Development at the RSA. With the intention of focusing the RSA’s research on real world impact, Rowan is driving the focus of the RSA’s work on the emerging model of change “Think Like a System, Act Like an Entrepreneur”.

Rowan ensures that the RSA is undertaking rigorous, profile raising and influential research and innovation projects and she has been instrumental in the set up of the RSA Lab, an experimental space that uses design methods to explore, prototype and test research insights and policy ideas. She has 20 years’ experience in research, innovation and engagement with communities, businesses and government bodies. She has led a wide range of research and engagement programmes that include: enquiry by design processes for urban design, asset based community development, social enterprise development and impact planning, cross sector partnership working, mental health service design, and environmental sustainability research.

Collaborative and cross-disciplinary by nature, she specialises in participatory action research and has worked with local authorities, NGOs, academic partners, NHS Trusts, corporate businesses and social enterprises, as well as a wide range of central government departments. Originally a business journalist and editor, Rowan became an engagement specialist in 2005, with a specific focus on community involvement and participation. Between 2006 and 2011, Rowan designed and oversaw community engagement for London 2012, working with the host boroughs and the Mayor of London in the planning process for the Olympic Park in London. She holds an MSc in Responsibility and Business Practice from the University of Bath.

Rowan ensures that the RSA is undertaking rigorous, profile raising and influential research and innovation projects and she has been instrumental in the set up of the RSA Lab, an experimental space that uses design methods to explore, prototype and test research insights and policy ideas. She has 20 years’ experience in research, innovation and engagement with communities, businesses and government bodies. She has led a wide range of research and engagement programmes that include: enquiry by design processes for urban design, asset based community development, social enterprise development and impact planning, cross sector partnership working, mental health service design, and environmental sustainability research.