Workshop description
The number one reason why startups fail is that they create a product that the market just doesn’t want. Nowadays we know that taking the customer’s perspective into account from day one, is essential to create successful business ideas. However, user insights are not the only source of inspiration to generate new opportunities. This workshop will provide you with methods and tools that enable you to craft new ideas that are desirable AND viable by leveraging not only userbut also in-depth market insights.
Building Solutions that impact the biggest challenges of our time – #ImpactInnovation
Learn about Impact Hub, a global network of innovation communities and how we use innovation and collaboration methods to create innovative solutions. 30 min talk followed by 30min Q&A / Discussion.
About:
Vivien is an UX Researcher with a strong passion for user-centric innovation. She studied Psychology with focus on Software Ergonomics and Usability. For more than 12 years, she has been working in the area of Human Factors Engineering/UX Research leading several innovation projects in diverse industry contexts. Today, she is Research Lead at USEEDS°, a design consultancy that supports its customers developing great services and interfaces in a user-centred way. In her current role, she is coordinating Research-Ops activities for a team of 13 Experience Researchers, consults organizations with the implementation of user-centric development processes as well as leading research projects for the development of innovative mobility services and products.
About:
Alice is an Experience Researcher with strong roots in Social Sciences. After her time as Researcher and Teacher at the universities of Münster and Mannheim, she spent 4 years in Budapest, supporting the productivity tool providers Prezi and Tresorit. She is now working at USEEDS°, a leading UX consultancy with clients in education, automotive, SaaS, and e-commerce. Her recent research facilitated product and service development for users of high and low digital literacy, business professionals of various industries, as well as school children.
Business Model Innovation meets Strategic Design: Learn how to create value-centered businesses starting with value-audits, the analysis of dominant value logics up to the development and management of value-centered strategies. In this workshop, we introduce a framework that makes Value Propositions tangible & quantifiable in order to create value-based strategies.
The approach takes Bains’ “Elements of Value” Framework, integrates it with the Business Model & Value Proposition Canvas and then applies strategic approaches like “Blue Ocean Strategy” or Porter’s „Generic Strategies”. From self-assessment over competitor analysis to strategy and decision making – This framework helps to level up your value proposition game.
About:
A seasoned Design Strategist with a background in Industrial Design – Tino has designed products & services for renowned brands (Samsung, Siemens, Braun, Huawei, etc) across all industries. After completing his Executive MBA, specializing in Innovation & Business Creation, Tino joined the Lufthansa Innovation Hub in Berlin to develop and lead its Strategic Design practice. As the conceptional nucleus & methodical backbone of the Lufthansa Innovation Hub “Strategic Design” functions as the nexus of all teams & disciplines. It fuels the creation of digital ventures in the travel & mobility context by fusing traveler insights with entrepreneurial momentum, business strategy and emerging technologies to create and capture value.
About:
Nina is Junior Strategic Designer at the Lufthansa Innovation Hub and supports the different departments by designing new frameworks to maximize efficiency, and creates workshops to transfer expertise from the Berlin team to the headquarters in Frankfurt. As the conceptional nucleus & methodical backbone of the Lufthansa Innovation Hub “Strategic Design” functions as the nexus of all teams & disciplines. It fuels the creation of digital ventures in the travel & mobility context by fusing traveler insights with entrepreneurial momentum, business strategy and emerging technologies to create and capture value.
This workshop is all about the big picture of innovation and implementation in digital projects. We take a playful look (think boardgame and cards) at the tools that help us master the job. From idea phase to customer feedback, requirements engineering, stakeholder interests, agile project management and even a touch of team coaching. Based on experiences from real world projects, we put the tools in a meaningful order and, for a bit of extra fun, elegantly react to unexpected events.
About:
Martin Lehmann works at digital agency Turbine Kreuzberg as an agile coach and senior consultant. He supports customers and development teams in finding and implementing the best solutions for business challenges. As a consultant he plans and moderates processes related to digital innovations and integration into existing structures. He has many years of experience as a software architect, agile coach and trainer for startups, agencies and large companies.
About:
Michael Schiele works at digital agency Turbine Kreuzberg as an agile coach and also as a project lead. He cares for project health, customer wishes and guides development teams through agile transformation. As a systemic coach he provides methods for balancing teams and for personal growth in project teams. He has many years of experience in managing digital projects and implementing agile processes.
Are you solving a problem worth tackling? Why is your decision right to continue with your prototype the way you did? Quite often you can get different answers to those questions within one team. We want to support the decision making process already in the early stage of research and prototyping. We bring a fun challenge to work with joy and to learn new stuff.
About:
David is the Co-Founder and Managing Director of TMC The Morph Company GmbH.
Constant Change is our routine: TMC stands for radical collaboration to build successful ecosystems for innovation. We support companies to build new products and services to shape a sustainable future.
David combines his experience as a consultant and Design Thinking expert in strategy consulting, change management and digital product innovation. He supports organizations with his strategic approach and hands on mentality. As a lecturer for Design Thinking at the Hasso Plattner Institute he is always up to date about the research on user-centric and agile methods to develop the digital future of tomorrow.
About:
Janina is the Co-Founder and Managing Director of TMC The Morph Company GmbH.
Constant Change is our routine: TMC stands for radical collaboration to build successful ecosystems for innovation. We support companies to build new products and services to shape a sustainable future.
Janina supports organizations, teams and individuals as a facilitator, coach and consultant in the fields of change management and human-centered innovation as well as the development of new products and services. She combines her strategic experience and approach with creative and agile methods as a Design Thinking expert. In addition to innovation-driven development, she focuses on supporting and consulting companies during their transfer and implementation phases.
Usability tests, surveys, card sorting, focus groups, or shadowing… If you work in product and user research is still uncharted territory to you, you should come and join our safari!
To many, user research can appear like a scary deep forest. But step by step, we will walk you through the most important decisions to make and help you overcome guesswork when building products and services. Which method is the best to answer your questions? When is it worth to walk the extra mile?
After we have learned how to pick the right method from the right tree, we will cook up a research plan and look into the crafting interview guides and asking the right questions.
How do we contain a “blabbermouth”? How can we win the trust of the “close-lipped” user type? And what special measures do we need to take with more “challenging” populations like children, the elderly or disabled people? The answers for that often involve challenges in recruiting and methodological limitations.
Goal of the workshop is a better understanding of the steps to take and measures to prepare before your next trip to the research jungle
About:
Alessandro is a communication designer, with a strong background in visual and graphic design. He shifted to the digital world several years ago and joined SAP in 2013. Today, he works at the SAP AppHaus Berlin, running award winning projects for SAP customers. Currently he drives participatory workshops about innovation culture with focus on innovative teams and creative spaces.
About:
Chris is an organizational psychologist, workshop moderator and Design Thinking coach. He works at the SAP AppHaus Berlin and teaches as a visiting lecturer at the HMKW Berlin. For several years his private and professional interest lies in the areas of team building, meditation, and personality development, which he explores through psychological and philosophical perspectives.
About:
Clive is a passionate UX Person, Full-Stack Human Being and proud member of the Strategic Development Team for Adobe XD at Adobe.
With over 10 years of experience helping leading digital agencies and in-house teams to make their users and clients happy, he is an active member of the European UX scene where he has co-organized the leading topical BarCamp, UXcamp Europe, revived the local UX Book Club and mentored students for Career Foundry.
Based in Berlin, Clive is currently exploring the impact of Voice, Conversational and Sound Design on UX and thinking a lot about how to use his skills for Social Good rather than merely solving first world problems and making rich companies richer.
As the son of a German mother and an English father, he is also very good at being annoyingly pedantic while drinking large amounts of tea.
The 2 hour workshop will be a very condensed version of the original full day format. We split the participants into 2 groups with 1 facilitator each.
The focus will be on the actual methods and tools within the Spectrum process rather than on actual results. The participants will be led through the entire process with all of its parts. However, we will prepare certain results along the way which help to understand the Spectrum journey and speed it up at the same time.
In coaching, coaches are usually getting quicker to the core of the personality if a personality assessment is applied at the beginning of the coaching process. A personality profile helps to recognize and better understand recurring patterns of behavior. What serves as a sound basis for coaching can also be an excellent basis for developing personas in design thinking. The more authentic personas are described in their personality structure, the better the behavioral prognosis – and the more successful the innovations and offerings.
Participants of the workshop will get to know the model of 16 life motives and become familiar with personality profiles. 16 life motives are personality characteristics that determine the thinking, feeling and acting of humans. The model can be used to realistically create fictional persons and can be easily integrated into the design thinking practice.
About:
Cornelia Kirschke is co-founder and managing partner of ID37 Company (https://www.id37.io). ID37 is an empirically based personality assessment system that uses 16 life motives in generating precise personality profiles.
Cornelia has comprehensive know-how in marketing and is an expert creating clarity through communication. With a degree in business engineering, she has worked at corporations such as Telekom, Vodafone, Deutsche Post and Deutsche Bahn, latter she advised on the implementation of strategic innovation projects. Well-versed in the application of design thinking, design sprints and agile management, Cornelia’s marketing expertise has always benefited from her deep knowledge of motivation and behavioral psychology.
About:
Agile Coach and Management Consultant for the companies change with Agile / Lean methods and mindset.
My personal experience in the IT industry starts back in 1998, from which more than 12 years I had been managing effective software teams and most of the time with Agile methods. Over the last 10 years, I am sharing the knowledge and experience as a Trainer, Agile Coach, and Consultant.
About myself, you could read in details here: https://scrumcardgame.com/about-author/
The simulation lets players experience work in Scrum sprints and brings to discussion many questions and topics that happen in real life while working in a Scrum team. This experience facilitates learning and makes participants prepared for the real use of Scrum.“I’m the author and here is the web-site about my simulation https://scrumcardgame.com/
Manchmal muss die UX einer Anwendung eben wie eine mitreißende Geschichte sein: Betrachten wir den Benutzer als den aufstrebenden Helden eines brillianten Blockbusters. Stellen wir uns vor, wie er unter Verwendung unserer Anwendung eine epische Reise und einen meisterhaften Spannungsbogen erlebt. Lassen wir ihn einen glorreichen Sieg erringen und belohnen ihn mit einer nachhaltigen Lösung seines Problems.
Etablierte Regeln aus dem Bereich Storytelling sollten bei der Gestaltung interaktiver Anwendungen ebenfalls beachtet werden. Der Intro-Vortrag gewährt zunächst theoretische Einblicke, inwiefern durch Storytelling-Elemente tragfähige Beziehungen zwischen Mensch und Produkt gestaltet werden können. Im praktischen Teil versetzen wir den Benutzer durch den gezielten Einsatz von Erzählpraktiken zur zentralen Figur einer Geschichte, damit er eine heldenhafte Entwicklung durchläuft.“
About:
Enes Ünal verantwortet als Head of Experience Design die Bereiche Konzeption und Gestaltung bei Candylabs und unterstützt Start-ups, Mittelstand sowie Corporates bei der digitalen Produktentwicklung. Zuvor studierte er Interactive Media Design (B.A.) und Leadership in the Creative Industries (M.A.) an der Hochschule Darmstadt, wo er heute als Dozent tätig ist. Zudem ist Ünal Initiator und Co-Host der internationalen Interaction Design Association (IxDA) für den Chapter Frankfurt.
Serious Creativity
Design Thinking teaches us to „defer judgement”! That’s easier said than done since the human brain constantly judges our perceptions. So how do we train our brains to change from „judgement” to „movement”?
In this workshop we will shortly discuss some theory of creativity and talk about basic functions of the human brain. What has creativity in common with humor? Later on we will dive into some lateral thinking techniques as introduced by Edward De Bono, leading authority in the field of creative thinking. In hands-on activities we will practice random inputs, provocations and filament techniques. These techniques can be used to produce new ideas in group ideation sessions but also to tease our brains when we sit alone and wait for inspiration!
About:
Daniel startet his professional career as a visual artist during the wild 90ies in Berlin. Later he studied Humanities in Berlin and Taiwan and worked for international organizations as a lecturer and project manager. For ten years he held the position of a Quality Manager for Goethe-Institut e.V., mainly responsible for innovation and change. During these years he gained broad experience in the Not-for-profit sector and dealing with governmental institutions. He did a second degree in Innovation- and Change-management and was certified as Assessor for Business Excellence within the EFQM-Framework. Today he works as a freelance change consultant and teaches innovation skills and creativity also in transcultural contexts. He loves music and decent olive oil.
About:
Jesse Grimes (kolmiot.com) is an internationally-recognized thought leader in the field of service design, Editor-in-Chief of the service design journal ‚Touchpoint‘ and Senior Vice President of the Service Design Network. Jesse has eleven years’ experience as a service designer and has worked since 1998 as a customer experience design strategist and consultant in London, Düsseldorf, Sydney and is now based in Amsterdam.
His clients include a wide range of international brands, including ING, ABN AMRO, Rabobank, Philips, Optus, Vodafone, Orange and AkzoNobel, as well as the Dutch government and several Dutch startups. He has specific expertise in service design for the financial sector and fintechs, on innovation projects, as well as a coach, trainer and workshop facilitator. He is an accredited “Service Design Master Trainer”.
As an independent service designer, Jesse works with both established organizations and startups and accelerators, providing both project support as well as coaching and mentoring.
Jesse regularly organizes and speaks at national and international events for the service design community, and contributes to the development of the service design discipline through his writing and interviews. He represented the global service design community at the 2017 World Design Summit and 2019 Design Declaration Summit, and has established partnerships between the SDN and other international design organizations to elevate the role and recognition of design – and service design – world-wide.
Co-founder @Kolmiot and @Global Service Design Network, Co-founder and Head of Training @Service Design Network Academy
Changes in customer expectations as well the unrelenting pace of technological advancement means that today’s products and services are complex to orchestrate and deliver. Getting that delivery right benefits from a service designer’s holistic and user-centered perspective.
In this workshop, you’ll get both underlying theory and hands-on experience with two tools from a service designer though leader’s arsenal: The “Service Perspective for Innovation canvas” and the “Service ecosystem”. Both have been developed by Jesse, and have proven their value early-on in projects. They help visualize and orchestrate complex services, trigger valuable discussions and new insights, and build a shared vision amongst both delivery teams as well as with management and external stakeholders.
Attend this workshop to learn how these service design tools can benefit your next project and help avoid the ‘inside-out’ thinking that can lead to failed products and services.
About:
Kristina works as a Product Lead at N26 Group. Before joining N26, Kristina was a Senior Product Manager for Mobile Apps at Zalando Technology, where she was leading the Browse & Shop & Find team and focused on innovation and strategy in the mobile app space.
Besides working on the product site, her passion for a mobile mindset makes her a true Mobile First evangelist.
Besides her work as Product Lead, Kristina is a Mentor for women at Product Academy and hosts the Podcast emploYAY.
About:
After co-founding an innovation agency with a wide portfolio of clients, from educational institutions, over NGOs to medium-sized companies and large-scale corporations, Mito established a Design Thinking department at Viessmann Group, one of the leading international manufacturers of heating, industrial and cooling systems.
For over three years he is responsible for the roll out of the Design Thinking mindset, co-creation of cultural change within the traditional ‘‘Mittelstand’’ environment as well as boosting employees’ creative confidence when facing either existing or new initiatives. After heading an additional department, a User Lab at VC/O, Viessmann, he is now freshly heading a department for Cultural strategies at Maschinenraum, a newly formed agency at Viessmann Group.
Finished his diploma in fine arts and design, he continued at the HPI D-School, where he always likes to coach at the HPI Academy. He is a lecturer at the Anhalt University of Applied Sciences in Dessau.
About:
Leon is a founder and managing director of Impact Hub Berlin with his core responsibilities around business development and partnerships.
He previously worked for a consultancy in the social entrepreneurship sector and managed an incubator for impact ventures. Leon is also on the board of Impact Hub Munich and the Social Entrepreneurship Netzwerk Deutschland e.V. that he helped to start.
Giving talks, moderating panels and teaching at business schools are also things you might see him do. He holds a masters degree with distinction in international development & economics from the University of Vienna.
The ability to focus and be effective has never been harder. We lose 50-70% of our time at work. Work is often a source of stress. We often end the day tired, or with an over active mind.
But what if we have been working the wrong way?
Flow is our optimal state of deep-focus and wellbeing, in which our brain performs 2x to 5x better than ordinarily, according to McKinsey research.
How do we enter Flowstates at work – and experience this sense of effortless productivity, fluidity and creativity?
How do we produce our best work systematically?
How do we overcome overload, procrastination, pressure?
How do we create more energizing workdays, everyday?
In this workshop you will learn about a unique new paradigm to enter Flowstates at work.
You will also practice deepening your sense of purpose.
The workshops will be punctuated with some energizing breaks
Billboard Design Thinking Framework and Moderator Training
Billboard Design Thinking is a simple combination of Design Thinking and advertising. It leverages the power of Design Thinking. This helps you solve one of the biggest obstacles of workshops how to convert those grate ideas into real projects. The lessons from advertising help you reach out to managers and project sponsors and investors to ensure those ideas are not abandoned and get proper funding to come to life.
In this workshop you will get a short introduction (20min) into Billboard Design Thinking methodology and I will show you where you can download all templates and information you need.
After the introduction you will design your own Billboard Design Thinking workshops using a simple seven step approach. At the end of the two-hour session you will be equipped with everything you need to know to deliver your own Billboard Design Thinking workshop. Be prepared for a hands-on session because the best way of learning is doing it yourself.
About:
I’m a UX Architect working for Microsoft and I see well executed Design Thinking workshops bring tremendous value to projects and Organizations.
“BUT THOSE WORKSHOPS NEED PROPER EXECUTION!”
The point most people miss is that value creation occurs after the workshop when consultants and domain experts craft new and better solutions. The workshop is the input the creative work to make those ideas come true starts after the workshop.
With 100+ Design Thinking workshops delivered I think we moderators should openly share our lessons learned with the next generation of Design Thinkers.
In this two hour workshop, we will challenge the applicability and the contents of Purpose Design within teams and organizations. We will integrate the idea of Purpose in well-known strategy and innovation processes and distinguish the attitude behind from other concepts like Vision or Mission Statement. We will sample and try selected methods for designing a purpose, on which we will later reflect our own daily life and experiences. The aim is to create a common understanding and have a fruitful discussion about Purpose Design as approach to Organizational Development.
About:
Teresa is passionate about bridging the gap between well-tried processes and new people-oriented systems. As Design Thinking and Agile Coach combined with her degree in Organization Studies her goal is to create space for bold ideas, modern organizational structures and thus, a divers working environment on equal footing throughout hierarchies. The focus in her work as a consultant always lies on the team and their individual needs. She has worked with numerous organizations to increase their own innovative capabilities, foster agility and experiment with self-organization.
As co-founder of Kobold, a consultancy for Purpose Design and Innovation, she strives for a sustainable future in which organizations and individuals face up to their responsibilities. With her team she sets a good example for new work and as purpose driven organization.
About:
Birte is an experienced innovation consultant with an emphasis on co-creation and user-centricity. Her goal is to enable individuals and organizations as well as the society to experiment with new approaches to think big and innovative. Her toolkit consists of Qualitative Research and Design Thinking methods, agile frameworks such as Scrum or Holacracy and a big piece of common sense. She has consulted and trained various enterprises as well as non-profit businesses to become more resilient and future-oriented.
As co-founder of Kobold, a consultancy for Purpose Design and Innovation, she strives for a sustainable future in which organizations and individuals face up to their responsibilities. With her team she sets a good example for new work and as purpose driven organization.
About:
Manja Baudis ist Geschäftsführerin und Mitgründerin der Lautmaler GmbH.
Die Berliner Agentur entwickelt Strategien und Lösungen rund um Conversational Interfaces – mit dem Ziel einer reibungslosen, intuitiven Mensch-Maschine-Interaktion.
Als Voice User Interface Designerin und UX Concepterin berät Manja Firmen wie Carmeq, die Telekom oder Nuance und unterstützt sie bei der Entwicklung und Umsetzung nachhaltiger Speech-Produkte (Chatbots, Voicebots, Digitale Assistenten für Smart Speaker, In-Car-Systeme, Web und Telefon) – immer im Hinblick auf die Balance zwischen Kundenwunsch und NutzerInnenanforderung.
About:
Laura Grimm ist nach langjähriger Erfahrung im Kinder- und Jugendmarketing seit 2018 Linguistin und Designerin bei der Lautmaler GmbH.
Die Berliner Agentur entwickelt Strategien und Lösungen rund um Conversational Interfaces – mit dem Ziel einer reibungslosen, intuitiven Mensch-Maschine-Interaktion.
Mit ihrem Hintergrund in kognitiver Linguistik steht für Laura im Vordergrund, aktuelle wissenschaftliche Erkenntnisse in alle Prozessebenen einfließen zu lassen, um so die optimale Erfahrung für UserInnen zu ermöglichen.
Der erste Eindruck zählt – auch in Sprachanwendungen. Aber wie entsteht eine nachhaltige, natürliche Kommunikation zwischen Mensch und Maschine, vom ersten Moment an?
Ob Siri und Alexa, digitale KundenbetreuerInnen, Chatbots oder Voice Games… Sprachanwendungen sind überall! Aber der Grat zwischen einer gelungenen Anwendung und einer ernüchternden Userexperience ist schmal. Denn Sprache ist das natürlichste Werkzeug, das uns Menschen zur Verfügung steht, um mit der Welt in Interaktion zu treten. Und entsprechend hoch sind unsere Erwartungen an ein Voice User Interface. Schließlich wird uns suggeriert, dass wir ähnlich effektiv kommunizieren können wie mit einem menschlichen Gegenüber. Und dabei kann viel schiefgehen…
Im Workshop werden daher die interaktionsbestimmenden Schlüsselelemente eines erfolgreichen Voice User Interface Designs vorgestellt und der Designprozess gemeinsam Schritt für Schritt durchlaufen.
The success of complex projects does not simply rely on ideas with potential for success. Equally important are the people involved – the stakeholders. The workshop focuses on strategies, small hacks and tools that help to manage the difficult world of people with various interests, relationships and emotions.
In the workshop we will discuss different approaches of how to handle different stakeholder situations and experiment with different tools to manage stakeholders.
About:
Manuel Großmann is a Service Designer and Co-Founder of Fuxblau. He facilitates innovation processes in organisations by translating user needs into business models. Manuel is passionate about the early stages of service innovations – especially in the mobility and healthcare sector. Here, he helps clients to define their vision and create first tangible prototypes out of that.
Manuel has worked in service design since 2009. In 2011 he co-founded the knowledge sharing community Service Design Berlin and has organised an international conference – the Service Experience Camp – for several years.
About:
Dr. Antoine Larchez has led more than 150 Productivity Days and retreats, where professionals get focused work done and learn neuroscience-based tools for deeper focus, wellbeing and energy – at work and in private life. He founded of Productivity Day after working in multinational consulting companies, research, startups and venture capital – in Europe, USA and Australia.
About:
Florian Plank, co-founder and Managing Director of DK&A in Berlin, is a creative technologist, who has, as a trained designer and self-taught software engineer, spent almost 20 years crafting products, services, and experience across a multitude of industries. His specialty is uncovering how and why complex systems function.
About:
With a degree in film production and over a decade in game development experience from tiny start-ups to large companies and from design to engineering, Chris is tuned for out-of-the-box thinking in highly competitive business environments. Chris made an applied science of radical creativity as a partner at Dunning, Kruger & Associates where his 9 years in improv comedy, instructing and performing with some of the best players in the world, became a fertile resource for promoting disciplined creative thought. For 2 years Chris has experimented with creative methodologies at DK&A and developed a series of simple exercises for guiding a team toward concepts that enable meaningful and impactful work. His talk will include a few exercises from what he tentatively calls the ‚Creative Sprint‘ and its basis in cognitive science, linguistics, improv comedy, film theory, and information theory.
About:
Sami is a design leader working at the intersection of systems, foresight, and design. In his daily work, he helps teams, products, and companies to become more resilient by making the right choices about their futures and business, and build teams, capabilities and organizations to support this in quest long term.
During over 20 years in the industry, he has worked on several continents, earning himself international patents, numerous awards and has built into exits to the largest companies in the world. He has organized and spoken in at numerous industry events ranging from sold out 1400 strong conferences to local meet-ups to being invited to speak at UX London and Google in San Francisco, most recently about The Actionable Futures Toolkit, a framework for making sense of the complex future ahead.
Currently, he is one of the founders and the creative director at Nordkapp, an advanced design firm based in Helsinki and Amsterdam. He is also an exhibited artist exploring the combination of humans, rapid manufacturing and generative networks and machine learning.
Embracing Complexity
The world is an increasingly chaotic, messy and complex place. As the climate crisis looms above our heads, technologic dystopias run amok in our minds. For design and designers, this is an opportunity that quite literally can’t be missed. By embracing complexity through new materials such as futures, systems thinking, organizational design and developing capabilities we can have the impact the world needs right now.
In this talk, I will talk about stories, rituals and anticipatory systems that make this possible. I believe we’re yet to unleash the true vision of the internet but in order to do so, the inevitability of technology requires a counterforce that is design – understanding humans, responsible experimentation and ethics all boiled into one. I will share tools and ideas we use such as the Actionable Futures Toolkit that will get you started on aligning and rallying a group of human beings around a unified cause — and a purpose.
About:
Pascal is a strategic designer with the power to find clarity within the ambiguous, building on a foundation in psychology, computer science, and design. With that, he helps great brands build exceptional products and experiences based on true customer understanding. Because good design is good business.
Since 2009 he has been working with international and intercultural teams of influential companies like Volkswagen, T-Mobile, Deutsche Bahn, Consorsbank, Adidas, and many others. Having lead strategy and design for multiple ventures, he’s comfortable creating products from zero just as much as iterating within established confines.
Testing assumptions and prototyping solutions quickly is always key to picking up necessary speed while de-risking the design and development process. By facilitating Design Sprints, he’s enabling teams and managers to build better products, faster. Aligning design teams, frameworks, and processes with an insight-driven product strategy helps him set up any business for long-term success.
Design is Communication: How Communication Theory can help you design better products
When’s the last time you saw some quirky looking furniture and people called it a designer piece? Or an impractical piece of kitchenware? An uncomfortable couch? Oftentimes, the general public has no perception of what the job of design actually is. That’s unfortunate, but OK. What’s worse is that many in our own industry don’t understand what their core job is. Overly specific job titles and niche tasks are only amplifying that problem. No matter what kind of designer you are, the relevant approach and core skill set should always be the same. It’s just the mastery of a domain, a set of techniques and constraints, that differ. That core skill is communication. Sure, there are many other aspects that are relevant in design. Design should sell. Design should beautify. But above all, design is the intentional transfer of a message, through a certain medium, to a specified audience. Knowing this, and the basics of communication theory, is key to good design. It’s the foundation of what we know as human centered design. If it’s not clear what you’re trying to say you’re just making art.
Let’s look at the premise of communication for design and what this means for your day-to-day as a designer. We’ll explore how you can use this knowledge to your advantage throughout various stages of the design process. A simple framework is all you need to set your designs up for success.
Research is hard! It’s a big challenge to find the right balance between cost, time and depth of knowledge that will lead you and your team to a successful outcome and that’s keeps all your stakeholders happy. I will explore different tools, workspaces, and processes that help bring some order to ethnographical research. Using technology to cut through the mundane tasks and focus on the important things. You will partake in hands on learning by working through a case study example and building a digital cultural probe.
About:
6 strategies for action planning with your Customer Journey Map
The point of any CJM effort (hopefully) is to ignite action and improve someone’s experience. In most cases you gather data, analyze current experience and ideate around solving particular problems discovered. The goal of our workshop is to explore together how different ideation strategies can enrich ideas and opportunities you discover. Each ideation strategy creates a new angle which allows you to see alternative ways to act upon your CJM.
In this workshop participants will be looking at one Customer Journey Map through 6 somewhat different lenses and try generate ideas based on them.
Workshop design assumes that participants will have general understanding of CJM as tool or some experience building CJM before.
About:
An experienced researcher with a background in anthropology, business strategy and organizational design, co-founder of UX Connect community in Minsk. As an UXPressia Consultant, Yana with the team drives complex transformational projects that help companies to become more humane and innovate with people in mind.
Being a strong believer in cross-disciplinary approach, Yana is actively collaborating with local community activists, academia experts and NGO’s helping them in applying Human-Centered Design toolkit within various projects. Together with Minsk Urban Platform co-authored City as an Experience Urban School for young architects and urban activists.
About:
As an UXPressia consultant, Olga with her team helps companies implement the Human-Centered Design approach, assess product ideas and design elegant user-focused solutions that add value to the business and its customers.
Mtech of Human Factors & Ergonomics with over 7 years experience in the software development area, Olga remains a hands-on UX and business analysis practitioner with more than 60 projects in the background with some of the world’s top brands including Intel, AMD, Disney, Coca-Cola, Epson, and Nike.
Product wheel – shape your product
The Product Wheel is a tool we have developed in cooperation with the Techniker Krankenkasse. We use it to support startups and enterprises to make the complexity of product development understandable and drive decisions. The Product Wheel enables consideration of all relevant aspects to develop a successful product, understanding complex contexts and thus leading the product to success.
In our workshop session we will work on different areas of a product, including the user focus, the product promise and goals, partnerships and the market & business view. Our workshop session will be a very condensed version of the original full day format.
To get the hole bunch of insights we will prepare certain results along the way which help to understand the method and speed it up at the same time.
About:
Katina Sostmann has been working as a service – and product designer in commercial and academic contexts for many years realizing projects for international clients with a strong focus on digital healthcare. At the same time, she teaches and researches at different universities. Since 2018, she is leading the cluster for Digital Health & Insurance and as an Executive Creative Director responsible for the topic of Service Design at Aperto – an IBM Company.
About:
Jacqueline Kurze is working as a Business Designer with a strong focus on digital Health & Insurance. Her focus lies in establishing new and innovative solutions in the healthcare and life science sector.
As she started her career in the medical field she got deep insights and industry know-how, which she uses to understand the user needs and build new business opportunities.
The main concept is that all of our learned lessons, best practices, and designed processes can teach us a lot about how to deliver a well understood concept, but there are two problems with that.
For one, we rely on that concept to simply appear spontaneously in our imaginations. Well, okay, it happens sometimes and anyway there’s no shortage of ideas, right? But we believe that there is much to be said for the nature of an idea we want to pursue and how we can generate them reliably instead of waiting around for inspiration. Creativity has a methodology.
What qualifies an idea as mature enough for it to graduate to development? How can we critically examine ideas at their earliest stages? How can we seed a core concept and facilitate its maturation? The best of new ideas are often the most challenging to understand so how should they be articulated within a team or company? These are the kinds of questions we’ve attempted to answer and we’ve put our answers to action in procedures that structure the creative process such that even the least creative person can get results.
In fact, we do not believe in „uncreative people.“ We believe creativity is learned and can be taught. None of us are more naturally creative than we are naturally able to ride a bike.
One of the principles of creativity is that it occurs when we connect seemingly disparate ideas. Indeed, that is how I came up with the Creative Sprint. Our approach is based on well understood principles from fields as far apart as psychology, linguistics, Artificial Creativity, film theory, and improv comedy. We expect the procedure to most valuable in large companies where resources can easily go to an understood concept, but genuine innovation is often hard to come by.
Keynote details coming soon…
As digital designers, we are constantly being told that we have the power to change the world. We tend to see ourselves as creative problem solvers with a plethora of tools and methods to disrupt and innovate.
And we like to repeat these mantras to ourselves in our bubble of tech meet-ups, design conferences or self-centred rants on Social Media.
But how many of us actually use our alleged creative powers and tools for something more than making rich companies richer, selling more stuff online or solving some other first world problem?
Could it be that we are actually creating more problems than we are solving for a majority of people that are not as digitally enabled or privileged as us?
In his role as a self-hating, humanist hipster, Clive will discuss:
– Ethical considerations everyone in tech should think about
– Ways to use our design powers for social impact
– Learnings from his own efforts to win some karma points
– Why now is the best time to move (back) from hipster-centric to human-centered design
Design thinking in larger organisations came to the point where deliverables are mandatory and therefore often questionable. Lack of concrete solutions in companies‘ portfolios where design thinking plays a major role as the one-stop-shop tool brought experts to the point where a critical reflection is crucial. Instead of finger pointing to the middle management when it comes to bridging gaps of execution or the C-level when critical about objective key results, design thinking catalysts need to answer a crucial question: shall it be used and defended as a tool for innovative development of products and services or is it simply (just) the employees‘ creative potential enabler?
Prototyping is not a crime! Advanced workflows incl. #Animation and #Voice in Adobe XD
This workshop will briefly show you how to use XD as a part of your personal workflow and in teams to design a fully interactive user flow for user testing and stakeholder review right to developer handoff.
You will then get your hands dirty with the fun stuff like animation and voice interface design to create and share your own interactive, digital prototype in no time.
